According to the Legal Trends Report, 17% of legal consumers looked for a lawyer via online search (2019). Furthermore, the average internet user will not go past the first page of the search results. This is how important SEO is for any business wanting to expand their online presence and acquire good quality leads.
Here are a few SEO tips:
#1 Determine Your Law Firm’s Business Relevant Keywords
The more specific and targeted your keywords, the more likely you’ll attract qualified website traffic and leads for your law practice
#2 Optimize Your Website or Sales Landing Page with your Keywords
Make sure that your keywords are within your content, naturally and organically (don’t push it too far and appear spammy, low quality sites)
#3 Keep monitoring your Competition
Most SEO pros will keep benchmarking their search results and web page rankings with the competition to make sure progress is happening
#4 Customize How Your Law Firm Appears in Search Result Pages
Besides good quality relevant content on your website, Metadata is another important component to improve your SERPs. This includes inserting the right keywords into your Meta Titles and Meta Descriptions. This allows search engines to know what the content is about for better search results and positioning.
#5 Fast-Loading Mobile Pages
Another important SEO factor that affects your page rankings nowadays is page load speeds on mobile devices since a vast majority of the internet searches are made through mobile devices. Find out more on how we help leading law firms in the US level up their online presence
#6 Good Web Content Structure and Navigation
It’s not just about content and how relevant it is to what people are searching for, but also how that content is structured so that both search engines and people can navigate easily through the site. This is also why having a site map is a simple, basic but important step to improve your SEO.
#7 Get High Quality Backlinks
Creating what are called backlinks , basically having other sites linking back to your content, is part of a crucial part of a SEO referred to as off-page SEO. One has to be careful about best practices here, particularly when it comes to a law firm as fewer good quality links, as against multiple spammy ones, will ensure not only to improve your credibility with search engines but also it avoids hurting your business.
#8 Improve Your Law Firm’s Local SEO With Your Google My Business Profile
Most law firms, like any brick and mortar business, have a local area network of clients and walk-ins. This is why doing local SEO is very important in that it is more targeted for real, better quality leads and save time from answering to people who are outside your business geographical reach. Listing your firm on Google My Business ensures to not only improve your SEO in general but also bring your content in front of people living nearby your offices and hence drastically increasing the conversion from searches to client leads.