Online advertising is an essential strategy for businesses to implement across all industries. Pay-per-click (PPC) advertising presents an effective way for law firms to reach their target audience and generate leads. This blog post shall explore the key considerations and strategies to help law firms make the most of their PPC advertising campaigns. Before delving … Continued
Law firms face unique challenges when it comes to marketing their services. Word-of-mouth has always been a key source of business for law firms, but modern technology has now opened up new opportunities for law firms to reach their potential clients. One of the most effective of these is email marketing. According to the American … Continued
Unless you are living under a rock, you should already understand how important mobile devices have become in everyone’s day to day life, be it for catching up with friends, looking for directions, or taking work calls, and attending meetings. Besides the obvious fact that website traffic is at an all time high with internet … Continued
Starting a new digital marketing project can be daunting for any US legal firm, especially when considering to choose a partner on this journey. The same question often pops up again and again: In-house or agency? There is no right or wrong answer and no ‘one size fits all’ solution. Some businesses use a combination … Continued