Unleashing the power of PPC: Supercharge your law firm’s ROI

Online advertising is an essential strategy for businesses to implement across all industries. Pay-per-click (PPC) advertising presents an effective way for law firms to reach their target audience and generate leads. This blog post shall explore the key considerations and strategies to help law firms make the most of their PPC advertising campaigns. Before delving … Continued

8 fun facts you didn’t know about law & marketing

Marketing and Law are both serious and essential parts of business nowadays, specifically lawyers, law firms, and other legal professionals. But did you know about these interesting fun facts that combine both Law and marketing? 1. Did you know that the famous legal drama TV series “Suits” was initially created as a marketing tool by … Continued

Mobile optimization for law firm websites

Unless you are living under a rock, you should already understand how important mobile devices have become in everyone’s day to day life, be it for catching up with friends, looking for directions, or taking work calls, and attending meetings. Besides the obvious fact that website traffic is at an all time high with internet … Continued

E-A-T in SEO and why your business depends on it

Expertise, Authoritativeness and Trustworthiness – these three concepts can take you very far when it comes to Google’s Quality Raters’ Guidelines. Let’s find out why this is important for your business. Here at ByLaw Media, we remember a time when Google’s Matt Cutts used to announce algorithm updates about keyword stuffing or duplicate content. Since … Continued

Would you like to discuss digital opportunities for your business?