Having a slick website with a cool design is not enough for today’s law firms in the United States.
At Bylaw Media, we’ll show you how to really make the most of your investment, and make your online platform work harder for you using Conversion Rate Optimisation.
What is Conversion Rate Optimisation?
You have an excellent website, good content, great design and loads of features, but the leads just aren’t coming through.
So what’s going wrong? Let us help you answer that question.
Next to our SEO team at Bylaw Media sits our CRO expert. His job is to look at a legal firm’s website completely objectively, and using a mixture of experience, user testing, data analysis and technical analysis, determine if there are any barriers to using your law firm’s website that may be turning potential customers away.
These could be simple things like the wrong link on a ‘Contact Us’ page, or an enquiry form that has too many fields, or they could be more technical in nature such as adopting a different font or text size that is easier to read.
Did you know, for example, that several studies were conducted in the 1930s which showed that if you Add Capitalisation to Your Advert Heading You Will Receive Approximately Thirty Percent More Engagement?
A seemingly simple change, one you may not even think of, but it can make a difference to your website engagement.
CRO is about understanding people and their behaviour when they browse online.
We’re here to help you
Conversion rates and SEO go hand in hand. If you have a high conversion rate, the search engines will know you’re an authoritative and trustworthy company in the US legal industry.
That’s why you should partner with Bylaw Media, a team of CRO experts who are highly experienced, fully qualified and up to date with today’s conversion optimisation rate best practices.
Rather than applying hard sell conversion tactics to your website, our approach tends to be more around helping your clients by:
- Identifying the questions users are asking themselves in their heads and answering them.
- Presenting your products and services better and in a more understandable way.
- Making the customer experience as easy, and hassle free.
- Looking for opportunities to do more for them.
There’s no guesswork involved. By understanding your legal firm’s unique goals, we will deliver a custom approach that gives you fantastic results in the shortest possible time.
Find out how we can increase your conversion rate
Get in touch today for a free consultation about your current website, goals and how conversion optimization could help you.
There’s absolutely no obligation and we’ll help you to understand the best approach for your law firm’s website.