Digital marketing is more than social media and developing a website. An important aspect is building a strategy to create loyal clients by supporting their journey from the beginning of their problem until after the case has closed. Choosing a law firm does not happen without background work. The process of a potential client going … Continued
Navigating and making effective use of social media platforms has become an essential part of brand communication endeavours. This article delves into recommended efforts and points to avoid when evolving on the grounds of social media marketing in the legal sphere. How to get valuable exposure? How to engage your audience and which media resources … Continued
Did you know that 67% of consumers worldwide have interacted with a chatbot for customer support or information gathering? As the legal industry continues to evolve, law firms need to explore innovative ways to engage with their audience and deliver exceptional client experiences. This is where chatbots come into play. Chatbots are revolutionizing the way … Continued
Online advertising is an essential strategy for businesses to implement across all industries. Pay-per-click (PPC) advertising presents an effective way for law firms to reach their target audience and generate leads. This blog post shall explore the key considerations and strategies to help law firms make the most of their PPC advertising campaigns. Before delving … Continued
The law market in the United States is extremely competitive, with the top 100 law firms reaching approximately $127.4 billion in revenue in 2021. In such competitive markets, it is crucial for law firms to have a strong online presence. As clients increasingly turn to research legal services online, law firms must find ways to … Continued
Law firms face unique challenges when it comes to marketing their services. Word-of-mouth has always been a key source of business for law firms, but modern technology has now opened up new opportunities for law firms to reach their potential clients. One of the most effective of these is email marketing. According to the American … Continued
In today’s digital age, building a strong brand identity is more important than ever for law firms. In a survey by the American Bar Association, 45% of consumers who had hired a lawyer in the past year found their lawyer online, so it is essential that law firms establish a strong online presence that reflects … Continued
Now I am sure everyone is aware digital marketing has become an essential part of any organization’s activities. According to a study by LexisNexis, 77% of law firms in the United States have gained new clients through their website. So like any business, it is important for law firms to work towards reaching new clients … Continued
Ok, let’s get straight to the point; Succinctly, backlinks are links from 3rd party websites on the internet that make reference and link back to your website. Not only are they a great way to get organic traffic to end up on your landing pages, but backlinks provide valuable “link juice” that will help your … Continued
Search on the internet you’ll find a plethora of articles talking about the importance of social media to your law firm, whether that’s about building your brand identity, gaining new followers, or developing an online community around your firm’s values and services. The truth is, however, that those articles and that strategy put too much … Continued