We combine technical SEO with creative PR campaigns that will get you coverage and backlinks, the perfect recipe for successful digital campaigns. With proven experience of achieving great results for our clients we can increase your online presence and position your brand as an expert all the whilst driving relevant traffic to your website.
Ideation
Our team of creative professionals uses different techniques to get the ideas flowing. The campaign ideas are always tied somehow to the client’s core industry and brand. Does it fit the voice of the client’s brand? Is the Idea newsworthy? Does it reveal something new and surprising? Will it generate clickable headlines? Does it have a broad appeal? If all these criteria are checked, then we run the ideas by the client for approval.
Creation
Once the topic has been established and agreed upon, your campaign manager will create a detailed project plan and campaign brief and our dedicated PR team will proceed with the research, design and code. We combine great, unique content with various powerful data visualization techniques to highlight the bigger picture. We simplify complex ideas and topics in an easy to understand visual content making information more accessible to journalists and readers.
Outreach
We love working with journalists and influencers around the world. By building relationships with journalists in the industry we are able to land brand mentions and backlinks to our client’s websites. We will develop an outreach strategy that incorporates different angles of the story, outreaching to industry journalists and adapt our strategy ion real-time to maximize press coverage. Digital PR is a key aspect of our service offering and SEO strategy. Every link is a vote of confidence in the eyes of Google and helps increase the website’s organic rankings and traffic.
Performance & Reporting
We are a data driven company, making decisions based on actual data rather than intuition. Our campaign manager will set up a simple to understand dashboard for your review. Our campaign manager will schedule regular catch-ups to keep you apprised of the campaign’s progress. Digital PR mentions help boost our client’s online presence and position them as experts in the market. Digital PR is very measurable and the results are very tangible which is why Digital PR has never been more important for your business.
Complementing Services
Search Engine Optimization
At Bylaw Media, we use industry standard best practices in tandem with highly experienced employees and cutting edge tools. We work closely with leading experts in the Search Engine Community to assure that our strategies utilise potential and new opportunities as these arise.
Lead Conversion
From a marketing perspective, inbound leads, such as those coming from a google search results page, are much more likely to convert than any leads that you may reach out to proactively through social, digital, broadcast or print media.